Approach

La Grenouille bloomed in Los Angeles in the spring of 2014. This portfolio was made possible by friendships developed in French vineyards, as well as Californian dining rooms, kitchens and wine store back offices. Our producers are not following a dogmatic approach when it comes to farming and winemaking. Wines in this collection are made by people who feel, respect and personally mold their environment. The vineyards in this collection are usually farmed organically, some include biodynamic technics, some are involved in agroforestry, and most have certifications that pertain to water and energy use. However, each domaine finds its own path in balancing human wholesomeness with healthy soils and crops. We believe in them more than any logo, certificate or trend.

These artists have “intend” – the mindset to possess not only the technical knowledge, but also the sensibility and drive to execute their singular vision. We are reminded that wine is cultural by nature and the finest are rarely the result of a laisser-faire approach, nor are they the fruit of accidents.

There are many reasons why the name La Grenouille was given to the program. Most likely, one of them had to do with the difficulty some of you have shown to pronounce it. If you still have any uncertainty, please listen to LA born Lucien Brenot, then 26 months old, discussing the subject in an interview in 2014…

Owner / curator: Jerome Brenot